FW22 ready-to-wear advertising campaign – Top 10

For FW22, ready-to-wear designers hired some of the world’s top industry experts to create a highly significant advertising campaign. Among the up-and-coming names, there are many whose portfolios date back to his 80s and his 90s. This includes photographers his David Sims, Steven Meisel and Craig McDean. Creative Director Fabien Baron. Stylists Melanie Ward and Carlin Cerf de Duzir. Hairstylist Guido Palau and makeup artist Pat McGrath. FW22 ready-to-wear presents the top 10 of his campaign.


The fw 22 campaign focuses on “Loewe’s power to occupy a unique space where fashion, art and life meet”.
SETTINGS: Giant pumpkin sculptures by artist Anthea Hamilton are placed in both rural and urban settings and studios.
Creative Director: Jonathan Anderson
Art Director: Matthias Augustiniak & Michael Amzalag
Photographer: David Sims
Models: Anok Yai, Lina Chan, Jeanne Cadieu, Violet Meima
Stylist: Benjamin Bruno
Hair: Duffy
Makeup: Lucia Pieroni
Instagram: loewe / 4m Followers

port 1961

Image: Portes 1961 fw22 courtesy

Single and group portraits of top models in ‘noir’ black and white photography shot at influencer hotspots in Brooklyn.

Setting: The streets of Brooklyn, New York
Creative Director: Karl Templar
Art Director: Fabien Baron
Photographer: Steven Meisel
Models: Bella Hadid, Vittoria Ceretti, Sora Choi, Mira Van Eten, Akerin Madit
Stylist: Karl Templar
Hair: Guido Palau
Makeup: Pat McGrath
Instagram: ports1961/132,000 followers

Image: Portes 1961 fw22 courtesy

Fabiana Filippi

Image courtesy of Fabiana Filippi fw22

According to the brand’s Instagram account, “22FW’s Fabiana Filippi Woman embodies contemporary elegance and essential innovative finishes.”
Setting: In and around the building of the “Brutalist” movement.
Creative Director: Susanna Cucco
Photographer: Josh Olins
Model: Grace Clover
Stylist: Sissy Vian
Instagram: fabianafilippi/212K Followers

Louis Vuitton

Image: Courtesy Louis Vuitton fw22

According to the Maison, “Nicolas Ghesquière’s Fall/Winter 2022 collection is dedicated to youth and explores the formative adolescence that allows us to shape our individuality”. A forest with a model stylized as
Creative Director: Nicolas Ghesquière
Photographer: David Sims
Models: Elio Berenette, Ida Heiner, Christine Lindseth, Qi Si Feng, Tida Rothvall, Victoria Favor
Stylist: Marie-Amelie Sovet
Hair: Duffy
Makeup: Lucia Pieroni
Instagram: louisvuitton / 48.7 million followers


Image: Blumarine fw22 courtesy

Featuring looks from the FW2022 runway collection centered on pink.
Setting: A submerged pink car.
Creative Director: Nicola Brognano
Photographer: Petra Collins
Model: Sasha Pivovarova
Stylist: Lotta Volkova
Hair: Holly Smith
Makeup: Kari Kennedy
Instagram: blumarine/ 800K Followers


Image courtesy of Miu Miu fw22

Entitled “Next Age,” the campaign includes images based on portraits painted between the 16th and 19th centuries.
Setting: The set is designed like an art gallery and is shot against a bright red backdrop.
Creative Director: Maria Grazia Chiuri
Photographer: Brigitte Niedermair
Models: America Gonzalez, Mariel Uchida, Filin Mercedes, Steinberg
Stylist: Erin Svan
Hair: Damien Boacino
Makeup: Peter Phillips
Instagram: Dior / 41.5 million followers

Image: Courtesy Dior fw22

Mew Mew

Image courtesy of Miu Miu fw22

“Character Study” shows an intimate portrait of a strong woman staring into the camera.
Setting: shot in the studio
Creative Director: Miuccia Prada
Photographer: Tyrone Lebon
Models: Emma Corrin, Matty Drazek, Amber Leiter, Jade Rabaribello, Emily Ratajkowski, Demi Singleton, Sydney Sweeney
Stylist: Lotta Volkova
Instagram: miumiu / 9.5 million followers

Image courtesy of Miu Miu fw22

Zadig and Voltaire

Image courtesy of Zadig & Voltaire fw22

“Vivid shadows, bright lights: a tale of glowing youth. One that decomposes to build something better. Eyes are turned to the future.”
Setting: Interior shot with furniture
Creative Director: Edouard Rislet
Photographer: Drew Vickers
Model: Elisa Nyman
Stylist: Sheila Single
Hair: Yoan Fernandez
Makeup: Satoko Watanabe
Instagram: zadigetvoltaire / 1.1 million followers


Image: Courtesy Fendi fw22

According to the Maison’s Instagram account, “Creating and offsetting a unique sense of movement and structure, the Fendi fw22 collection challenges notions of power, blurs boundaries and reconstructs them.”
Setting: Studio setting on a pink background
Creative Directors: Ronnie Cooke Newhouse and Karl Bolander
Photographer: Craig McDean
Film director: Julian Puyol
Models: Bella Hadid, Julia Nobis, Leisa Medeiros, Stef Siu, Victoria Favore
Stylists: Melanie Ward and Ellie Grace Cumming
Hair: Anthony Turner
Makeup: Peter Phillips
Instagram: fendi/ 20 million followers


Image: Courtesy of Moschino fw22

Featuring top models past and present wearing designs from the Fall/Winter 2022 collection, the campaign is shot in moody black and white.

Setting: Furniture covered with white curtains
Creative Director: Jeremy Scott
Art Director: Jason Duzanski
Photographer: Steven Meisel
Models: Imaan Hammam, Iris Law, Mariacarla Boscono, Mila van Eeten, Shalom Harlow, Sora Choi
Stylist: Carlyne Cerf de Dudzeele
Hair: Guido Palau
Makeup: Pat McGrath
Instagram: moschino / 12 million followers


Image: Courtesy of Prada fw22

Seemingly unrelated objects and models are juxtaposed facing the camera. Prada shared in the campaign release that these objects carry personal meaning for each star.
Setting: In the studio
Creative Director: Miuccia Prada, Raf Simons, Ferdinand Verdeli
Photographer: David Sims
Models: Hunter Shaffer, Lori Bahia, Sola Choi, Kendall Jenner, Liya Kebede, Amanda Murphy, Kai Newman, Lina Chan
Instagram: Prada / 30 million followers


Image: Courtesy of Zimmermann fw22

Beauise Ferwerda “haunts” the abandoned castle grounds as a fairy-tale princess.
Location: Gdanes Castle, France
Creative Director: Emil Vrisakis/The Smile Agency
Photographer: Benny Horn
Video Director: Andy Swartz
Art Director: Gabriel Hackworthy
Model: Beauise Ferwerda
Stylist: Romy Friedman
Hair: James Rowe
Makeup: Jodie Borland
Instagram: zimmermann/3m Followers

Image: Courtesy of Zimmermann fw22

FW22 ready-to-wear advertising campaign – Top 10

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